FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Alexandra Wilkis Wilson, Co-Founder of Fitz, is a serial entrepreneur tackling problems in the beauty and apparel industry. After co-founding Gilt Groupe and serving as CEO of GlamSquad, Wilkis Wilson is moving on to her next big venture. She shares how her new company, Fitz, an in-home styling service, is helping consumers across the country.
Eno is the new chatbot from Capital One that allows users to text for information about their account balance, transactions, dues, and more. Eno is the latest in A.I. banking.
Hope King joined us from the Next Web Conference, an event for technology, communication, and media businesses. One of the hot topics at the event was cybersecurity and the threats facing businesses heading into the new year. Chris Young, CEO at McAfee, spoke with us about some of the biggest trends in the space.
This Changes Things, Between Bells, and Cheddar Buys!
Tinder just announced it is testing a new feature in its app called "Feed." Barrett PR CEO Jeff Barrett, and Tribe.Fit CMO Murray Newlands, discuss how this feature might stack up against other dating apps in the field.
Etsy is using machine learning and artificial intelligence to connect buyers to sellers on its marketplace. Cheddar's Hope King speaks with Etsy Chief Technology Office Mike Fisher from The Next Web Conference in New York City.
Cheddar Buys is the show where we show you our favorite stuff, so you can give it to your favorite people. Alyssa Julya Smith and Baker Machado show off some of the viral gadgets to stuff your stockings with this year.
Why does it take so long to board an airplane? Curiosity.com's Cody Gough has the answers to that and more of your biggest air-travel questions.
Boris Veldhuijzen van Zanten, CEO and co-founder of The Next Web, discusses why he and his co-founder created the company and how much it has grown today.
The SEC chair issued a warning to Bitcoin investors on deals that may be "too good to be true." Scott Schober, President & CEO of cybersecuirty firm BVS, joins Cheddar to discuss how hackable the cryptocurrency space is and what investors need to watch out for.
