FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Microsoft recently announced a new $50 million commitment to fight climate change with the power of artificial intelligence. They'll put these funds to work in its "A.I. for Earth" program, which uses artificial intelligence technology to drive sustainability around the globe. Lucas Joppa, Chief Environmental Scientist at Microsoft, joined us from Paris, France to discuss how Microsoft will put the new funds to work.
Jon Suarez-Davis, Chief Strategy Officer at Salesforce Marketing Cloud, explains how Adidas and 21st Century Fox are using the platform to expand the company.
Between Bells brings you the latest political, business, and culture news. Plus, we're full of gift ideas this holiday season!
Between Bells brings you the days top stories from Google, Instagram, Twitter, and McDonald's.
Disney is expected to pay as much as $60 billion for assets of 21st Century Fox, in a deal that could be announced Thursday. Seeking Alpha Author Mike McNeil joins Cheddar to discuss what this sale could mean for movie and streaming services.
Your Cheddar hosts Kristen Scholer and Tim Stenovec recap the day's biggest news stories.
Hope King sat down with Purna Virji, Senior Manager of Global Engagement at Microsoft, to talk about how companies utilize advances in technology to expand their businesses.
Closing Bell brings you the latest business, tech, and entertainment headlines.
Revolution is a Washington D.C. based firm that seeks out and invests in entrepreneurs and ideas to grow teach hubs across the country, specifically outside of Silicon Valley. Steve Case is known for being the co-found of AOL but is now the chairman and CEO of Revolution.
Two years ago, Univision launched the Univision Creator Network. Now, the division has grown to encompass over 200 Latin influencers. UCN is a multi-channel network that partners with the biggest influencer names in the Hispanic community across Youtube, Facebook, Instagram, and every other social channel.
