FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Crypto Craze hosts Brad Smith and Tim Steno dive into the biggest trends in cryptocurrency this week. Cheddar Producer Eitan Levine explains the technology behind blockchain and Bitcoin. We speak with the CEO of the latest player in the cryptocurrency space "Ripple XRP." Plus, SoFi Vice President John Foley offers his advice for investors.
Bossygrl is a new app and platform that is looking to help female entrepreneurs launch their ideas and create businesses. The app became available on December 6th and is focused on Gen Z.
iVANZi is a curated marketplace where consumers can discover and shop for items from emerging brands and producers. The digital store recently launched a pop-up in Manhattan.
Autonomous vehicles could be on the road sooner than you think. A company that is building towards that future is Luxoft. Luxoft has partnered with Intel to create a new digital cockpit computer and Ford for an in-vehicle translator app.
Cryptocurrencies are on a rollercoaster ride. This week Bitcoin and Ethereum trading near their all time highs. SoFi Vice President and Certified Financial Planner John Foley warns investors to be careful with how much money they invest in this marketplace.
There's a new player in the cryptocurrency space. Ripple XRP is now up more than 90 percent over the past couple days. Ripple CEO Brad Garlinghouse explains what drove the growth of this digital asset.
Housing trends and tips on Your Future Home with Quicken Loans. Between Bells brings you the latest business, tech, and culture news.
It's been almost a year since Atlassian bought online organizational tool Trello for $425 million. Michael Pryor, CEO of Trello, joins Cheddar to discuss how product innovation has evolved since joining Atlassian and what the future has in store for its launch in Japan.
James Albis, founder and CEO of SnoHub, discusses his new mobile app, which allows homeowners and contractors to make the process of clearing snow faster and easier.
In our weekly "House Rules" series, sponsored by Chase Home Lending, hosts Kristen Scholer and Tim Stenovec explore what technology goes into a "smart home." Victoria Song, Analyst of Wearables and Smart Home at PCMag.com, joins Cheddar to give advice on that "smart home" starter kit.
