FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
You may never get to dance in real life with Barack Obama, Donald Trump, or Hillary Clinton, but thanks to a new augmented reality company, you can do it virtually! Liat Sade-Sternberg is the CEO of Fuse.it and she joins Cheddar to explain how their start-up is changing the way users interact with augmented reality.
Anjula Acharia is a venture capital investor who focuses and invests primarily in female-founded companies. One such company is Gobble, the meal kit delivery service founded and led by Ooshma Garg. The pair joins Cheddar to explain how female influence in the VC space is positive and necessary.
Between Bells brings you the latest news from the worlds of politics, culture, tech, and business.
Cannabis company "hmbldt" is changing its name to "dosist." Co-Founder Jason DeLand joins Cheddar to tell us why the time was right for the change.
The sky is the limit for the vertical farming industry. Aerofarm's Marc Oshima joins Cheddar to discuss his company's construction of the world's largest indoor farm.
Seeking Alpha Author Victor Dergunov joins Cheddar to discuss his predictions for Netflix going into 2018. The streaming service reported 110 million subscribers last quarter, but how will the Disney / Fox deal impact its future growth? Dergunov says Disney's new streaming platform won't be competition for Netflix.
Jeff Tennery, CEO and Founder of freelancing platform Moonlighting, joins Cheddar to discuss the site's first initial coin offering coming next year. The cryptocurrency will be called "Moonbit" and the company hopes it will help millions of freelancers and entrepreneurs achieve their work-independence globally.
Bitcoin futures start trading on the CME, and Congressional Democrats call for a hearing on the Disney/Fox deal. Plus tax reform gets closer, weather could have an impact on holiday shopping, and the rise of ICOs.
Solar power is the fastest growing part of the global energy industry. Inderpreet Wadhwa, CEO of Azure Power, one of the largest solar power producers in India, sat down with us to discuss why India is well positioned to capitalize on the trend.
Overstock.com became the first major retailer to accept cryptocurrency in 2014 when bitcoin was trading under $500. Now, the company is tripling down on its bitcoin bet. Patrick Byrne, CEO of Overstock.com, was with us to explain the future of blockchain.
