FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
If you ever stare at the random assortment of ingredients in your fridge and wonder how you can possibly turn those items into a palatable meal, then Innit could be the best new app for you. Innit is a new app that streamlines and personalizes the cooking process from the store, to your fridge, to your plate.
It seems the future of media could be wireless and CobbleCord is a company that is helping facilitate that. Virginia Juliano is the CEO and co-founder of CobbleCord, and she joins Cheddar to explain how CobbleCord is making it easier for consumers to go wireless.
Bitcoin debuted on the world's largest futures exchange on Sunday. CME Group launched their Bitcoin Futures, a move that further promotes and brings attention to the cryptocurrency craze.
Airpods are now sold out for the holidays at Apple Stores. Macworld Staff Writer Michael Simon explains why this tech accessory is now resonating with consumers.
Tim McCourt, Global Head of Equities and Alternative Investments at the commodities and futures exchange, says that demand has been strong leading into the launch.
This Changes Things provides advice for the executives and leaders of tomorrow, powered by American Express OPEN. Between Bells has the latest tech, culture, and business news.
Mark Spoonauer, Editor-in-Chief of Tom's Guide joins Cheddar to discuss some of the best gifts for that tech-savvy friend this holiday season. From smart doorbells to protective routers Cheddar has you covered!
James Putra, Director of Product Strategy & Innovation at TradeStation Technologies, joins The Long and The Short from a cryptocurrency cafe in Prague! He explains how the Bitcoin craze is being received in Europe and what you need to know before investing in Bitcoin.
This was a wild year for the tech sector, but how did social media companies specifically do? Daniel Ives, Chief Strategy Officer & Head of Technology Research at GBH Insights, and Jason Moser, Analyst at The Motley Fool, join The Long and The Short to discuss Snap, Twitter, and Facebook.
James Putra, product strategy leader at TradeStation, tells Cheddar how Europe is reacting to digital currency.
