FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Andrew Mason, Co-Founder of Groupon and CEO of Descript joins Cheddar to discuss the changing landscape within the audio industry. His new venture, Descript, launched on Tuesday and allows people to transcribe audio files within a Word doc.
CES is just a few short weeks away, and while the tech industry gets ready to show off its most cutting edge innovations, Olya Ischukova is getting ready to put her most tech-savvy models to work there. Ischukova is the CEO of Models in Tech, a talent staffing agency where models are more than just pretty faces.
Andrew Mason, CEO at Descript and Founder of Groupon, says that his new company will make the editing process simpler for talk-driven media.
Having access to the internet is one of the keys to leveling the playing field for students. One organization is working to bring internet access to a million low-income high school students.
SpaceX is one step closer to getting humans to Mars. CEO Elon Musk unveiled photos of the newly-assembled Falcon Heavy Rocket in Cape Canaveral, Florida. Astronomer Phil Plait explains what that means for the modern space race.
Stitch Fix shares plunged after the company's first earnings report and the Senate passes tax reform. We also look a new interstellar object and what Patagonia's move in defiance of the president has meant for sales. Plus our weekly personal finance show "Your Cheddar," presented by Ally.
Seeking Alpha Author Ranjit Thomas joins Cheddar to discuss why he's shorting Broadcom. The semiconductor company has a market cap of $108 billion, yet Thomas believes its share price will drop as much as 30 percent.
CEO John Chen says the company's focus on enterprise software and automotive services will drive growth in 2018.
SoftBank is making a big bet on real estate tech. The Japanese telecom giant invested $450 million in Compass, a $2.2 billion real estate company shaking up the industry. Rob Lehman, Chief Revenue Officer at Compass, was with us to discuss what the deal means for the company.
HQ Trivia has become one of the most popular gaming apps seemingly overnight, with 680,000 tuning into Sunday night's livestream for a chance to win money. Shira Lazar of "What's Trending" sits down with Alyssa Julya Smith in Los Angeles to analyze some of the recent troubles with the app's founders.
