FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The executive at StockTwits, the investor-focused social media platform, explains how users are reacting to volatility and what they're looking for in the coin market.
Fan-Controlled Football League CEO Sohrob Farudi said his company is creating a real-life football game for the digital fan.
Between Bells brings you the biggest tech, business, and political headlines for December 22, 2017.
Tubi TV is the largest free movie and TV streaming service in the country. The company has collected 7,000 titles from the likes of Paramount and LionsGate. Farhad Massoudi, CEO & Founder of Tubi TV, was with us to chat about the rapidly evolving TV landscape.
Seeking Alpha Author Bram De Haas joins Cheddar to discuss how FRMO Corporation benefits from the $12 million it's invested in the cryptocurrency market.
Somnox robot "breathes" to help people fall asleep. The company's founder Julian Jagtenberg explains how this product works, and its plans to enter the U.S. market.
Sometimes the best way to fight fire is with fire. That's the idea between bug bounty programs using hackers to identify vulnerabilities in the cybersecurity systems of organizations. David Baker, Chief Security Officer at Bugcrowd, a bug bounty management company, explains how his company is exterminating cybersecurity threats.
There is a new American Football League that has fans in total control of the teams, coaches and plays. The Fan Controlled Football League (FCFL) will allow fans to choose the players and coaches that make up each of the eight inaugural teams and even pick the teams' offensive plays.
For employees, a catered lunch can be the highlight of the workday, but for office managers, it can be the greatest headache. That is why ezCater has streamlined the office catering experience.
When it comes to ordering lunch at the office, there are always so many options. You could run out to a restaurant, order ahead on the phone, or bring from home. With so many options, one start-up thought they would streamline the process. Ritual is a social ordering app that enables networks of co-workers to order in groups in order to streamline the pick-up and drop-off process, and occasionally grab deals.
