FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Daniel Bader, Managing Editor at Android Central, says that GoPro's top models are still very expensive and its software services are lagging.
SonicCloud has developed a technology that creates customized hearing experiences for people with hearing loss so they can communicate on the phone using just their earbuds.
Founder Larry Guterman joins actor and investor Sean Hayes to chat with Alyssa Julya Smith about how this app has revolutionized hearing technology.
Showhomes is a franchise business that helps home sellers stage their homes for market. They go one step further by actually putting "home managers" in your old home until it sells! The model keeps homes in "selling" condition and allows nomads to enjoy fun homes across the country.
This year be proved to be fruitful for many industries with growth across the market. However, one industry that wasn't as successful was franchise businesses. Nick Powills, Editor in Chief of 1851franchise.com, joins Cheddar to break down 2017 and look ahead to see what is in store for franchises in 2018.
Stormy Simon was the President of Overstock.com before she left the position in 2016 to start working in the cannabis industry. Simon is a huge advocate for medicinal marijuana and the state adoption of cannabis legalization.
Chase Pay is ending the year with momentum in Mobile payments. Chase Pay recently created the Chase Pay village in New York City's Oculus, and announced a partnership with Kroger. Chase Pay Head of Marketing Dina DeMerell explains what to expect in the new year from the company.
Bitcoin is currently one of the top most followed tickers on social media platform StockTwits. Ian Rosen, CEO of StockTwits, explains how users are responding to the cryptocurrency craze.
Shares of Bitcoin plummeted on Friday. The Verge News Writer Shannon Liao explains the factors driving the price down for this cryptocurrency.
As more and more shoppers opt to do their online shopping with Amazon, the e-commerce giant must crack the code for getting all the purchases to customers in a timely manner. And Cheddar decided to put Amazon Prime Now to the test.
As more and more shoppers opt to do their online shopping with Amazon, the e-commerce giant must crack the code for getting all the purchases to customers in a timely manner. And Cheddar decided to put Amazon Prime Now to the test.
