FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The rehab industry is getting a digital intervention. Kyle Rice is the co-founder of rehab.com and joins Cheddar to discuss his company's transparent overhaul to the treatment industry.
Now that the holidays have passed, we are officially in return season! Americans return about $380 billion worth of merchandise each year, and around 1/4th of the returns happen around the holidays. With shipping, storage, and re-sale complications, returns can be a major headache for retailers. Tobin Moore is the CEO and founder of Optoro, a reverse logistics technology company that helps major retailers manage their returns.
Wal-Mart is headed into 2018 with big technology goals including personal shopping via text message and cashier-less stores. Ted Rubin gives his take on these big retail moves.
After one of the most volatile days in recent history, Bitcoin is making it's way back up. The cryptocurrency lost nearly 33% of its value in one day and there is no guarantee that it won't happen again. Why is Bitcoin so volatile and will the investment continue to rise indefinitely?
MoviePass recently surpassed the 1 million subscriber mark. The movie ticket subscription service boasts major gains since decreasing its price this summer.
Tesla wasn't the only carmaker to steal headlines in 2017. The Drive's Alex Roy joins us with a look at the year's best cars and a sneak peak at what's to come next year
Mixed reality is set to make a huge impact on people's lives. IEEE Member and USC's Director of Advanced Prototype Development Todd Richmond explains how he researches the way this technology will change the way things are done across industries.
It's the day after Christmas, and some of you may be preoccupied with the big gift you got this year. Whether it's an Amazon Alexa or the latest video game, new technology was at the top of many people's holiday wish lists. New York Times Contributor Harold Goldberg and Android Central Managing Editor Daniel Bader explain the top trends this holiday season.
This holiday season Android Authority conducted its third annual review of the latest Android smartphones to hit the market. Managing Editor Nirave Gondhia explains which devices made the cut.
Todd Richmond, IEEE Member and Director of Advanced Prototype Development for the USC Institute of Creative Technologies, says that emulating the environment of trauma helps treat victims.
