FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
At this point, most of us feel we couldn't live without our smartphones. And this dependence is enabled by addictive apps and feedback mechanisms called intermittent variable rewards.
Shaun Newsum, Founder at ICO Watchdog, says that his messaging gives users the scoop on everything related to digital coins, such as price of Bitcoin and new ICOs.
When it comes to Bitcoin and cryptocurrencies, it seems like there is a never-ending stream of news and a new initial coin offering every day. That is why Shaun Newsum launched ICO Watchdog, a financial information service aimed at keeping cryptocurrencies and the companies around them accountable.
Birch Finance suggests the best credit card for you based off of your spending habits. 2017 saw a lot of new card offerings and deals, but Birch Finance believes the deals are only going to get better in 2018.
Duracell's "PowerForward" initiative is working to help relief efforts in Puerto Rico after it was devastated by Hurricane Maria. Alfonso Arteaga, Senior Brand Manager at the company, explains how Duracell is providing internet access to those in need.
Four major technology companies potentially eyeing an IPO in 2018 include Spotify, Lyft, Airbnb, and WeWork. Reuter's Breaking Views Global Editor Rob Cox shares why these companies are poised for further disruption in their marketplaces.
Facebook is no longer using red flags next to fake news articles according to a new report by Axios. Sara Fischer, Media Reporter at Axios, explains why the social media giant is shifting its strategy, and her outlook for the digital ad space in 2018.
Between Bells: Motor Trend's Car, Truck, and SUV of the year, the top entertainment stories of 2017, and gearing up for recreational cannabis legalization in 2018. We're joined by Cannabis Culture, Rare Media, PCMag, Hollywood Life and more.
Rob Cox, the Global Editor of Reuters Breakingviews, says that these private companies (Spotify, Lyft, Airbnb, and WeWork) have the potential to change the landscape as they go public.
Communities around the country are beginning to recognize the importance of computer science education, but only one city is devoting an entire month to the cause. Chicago City of Learning's Sybil Madison-Boyd joins Cheddar to tell us all about the Windy City's Month of Code initiative.
