FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Software company Cvent is working to help businesses better understand how attendees are responding to their events. The company's Chief Marketing Officer Patrick Smith explains how its technology works for both event planners and venues.
What has your phone done for you, lately? The past year was a big year one for mobile technology, with advancements in facial recognition, augmented reality, and more. But what does your phone need to do for you in 2018?
Sean Aune, Editor-in-Chief of Technobuffalo tells us what the mobile industry has to do to keep business this year.
From blockchain to Amazon's dominance, look for last year's biggest business stories to carry into 2018. Fast Company's Noah Robischon joins Cheddar to preview the trends to watch for in the new year.
The top headlines in politics, tech, and entertainment.
Social media networks now face a fine of over $50 million in Germany if reported hate speech is not taken down within 24 hours, or seven days in complicated cases. Phillip Tracy, Tech Writer at The Daily Dot, joins Cheddar to discuss the new laws.
It has been an incredible year for Bitcoin. The cryptocurrency crossed the $1,000 mark on New Year's Day 2017. It was a headline maker that was a hint of things to come. Now it is trading below $15,000, after reaching a high of $20,000 earlier this month. This episode of The Crypto Craze dives into the biggest stories of the year in cryptocurrency, and looks at how several start-ups are disrupting industry with blockchain technology.
Max Lippe and James Parker, cyclist and spokesperson for Electron Wheel discuss the product that turns every bicycle into an electric one.
As 2017 comes to a close there are several industries ripe for disruption in the year ahead. Jeff Barrett explains his picks for the tops trends as we head into 2018.
Blockchain has the power to transform the healthcare industry. That's according to cyberneticist Jonny Dubowsky. He explains how this technology can impact the way we protect and distribute data.
CryptoBnB is banking on blockchain to transform the travel industry. The company's founder and CEO Tariq AlWahedi explains how this start-up can transform the travel booking industry.
