FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Dan Primack, the Axios business editor who broke news of Spotify's confidential filing, says the stock will likely not be as volatile as traditional IPOs when it hits the market.
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For a process that could wind up determining the rest of a student's life, college applications don't leave much room for personal expression. ZeeMee's Adam Metcalf joins Cheddar to discuss how his company is putting "stories over scores," and eradicating biases in the process.
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Hoda Kotb wins Matt Lauer's job, but not his paycheck. Iceland makes it illegal to pay men more than women. Beyonce will headline Coachella.
Mark Hibben, author at Seeking Alpha, is following ASML Holdings as his "Idea of the Month." He weighs in on competition in the chip equipment space and the company's development of EUV lithography technology.
New York Times reporter Steve Lohr says that the study analyzed the makes and models of cars captured by the tech giant's Street View feature to make predictions on voting and even pollution.
Between Bells: Californians lining up for recreational marijuana, Hollywood's A-List women say 'Time's Up' on workplace harassment, and can Dems get a DACA deal? We're joined by Fast Company, Cannabis Culture, Bossip.com, TechnoBuffalo, Conservative Review and more.
When you are sitting around with nothing to do, lots of consumers mindlessly pick up their phone and scroll on any one of their social media apps. That is why Dabbl wanted to optimize on this downtime. Dabbl is a new app and website that allows consumers to interact with branded content in exchange for points and cash at some of their favorite retailers.
Cloud-based password manager LastPass recently fixed a security flaw in its authenticator app. The company's Vice President Cid Ferrara explains how it recently revamped procedures for reporting issues, and is offering new features for consumers and businesses.
