FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
"You can take any industry," Archie Agarwal, CEO of ThreatModeler, told Cheddar. "It comes down to the attacker's profile."
Intel and other chipmakers are in the hot seat after a major flaw was revealed in processors used in billions of devices. Russell Brandom, Reporter at The Verge, was with us to break down the latest developments in the cybersecurity scare.
This week in cryptocurrency saw another volatile period for Bitcoin, and numerous altcoins surged to new heights. Cheddar Anchors Hope King and Brad Smith break down the latest trends in this space.
Buying groups of tickets for concerts, sporting events, and the like has always been popular and is almost always a pain. From finding a group of seats in the same area to fronting the cost of multiple tickets, the process can be a headache. That's why Arie Daie decided to create Fevo, the group ticketing platform.
The snow from the "bomb cyclone" may be done falling, but those snowflakes are being replaced by falling and freezing temperatures. Meteorologists Mace Michael and Dan Leonard join Cheddar to go over what to expect this weekend and how businesses are fairing in these temps.
TNT and TBS's Chief Innovation Officer Jesse Redniss offers a bold prediction that Facebook could have its eyes on Roku to boost its hardware capability in the OTT video space. Redniss explains why this acquisition could make sense for the social media giant.
Altcoins like Ripple, Ethereum, and Tron posting significant gains in the first week of 2018. Decred Project Lead Jake Yocom-Piatt explains why these alternative currencies are surging.
Ripple's XRP cryptocurrency soaring to new heights this week. Coindesk's Director of Research Nolan Bauerle and Fortune Staff Writer Robert Hackett explain factors driving altcoins up.
Jesse Redniss, the Chief Innovation Officer at TBS & TNT, says Facebook has a track record of acquiring industry leaders.
Nolan Bauerle, Director of Research at CoinDesk, says that cryptocurrency is here to stay and warns that banning Bitcoin is not the best option.
