FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Snap Kitchen has rolled out a new meal plan subscription. The Snap Meal Plan Subscription service comes directly to your door and can be tailored to a 3, 5, or 7-day service. The team creates plans based off of popular diets like Whole30.
Tile has helped consumers keep track of their keys, remotes, and any other item you can stick a "Tile" to. Now, the company has announced a partnership with Bose, Samsonite, Comcast, and more. Tile will be integrating their technology directly into the products of their new partners.
Hot on the heels of announcing partnerships with Samsonite, Bose, and Comcast, Ravi Adusumilli, VP of Tile, says he'd "love to" work with the iPhone maker.
Intel facing scrutiny after two major security flaws were exposed last week in its computer chips. The technology giant has issued patches in a software update. Washington Post Technology Reporter Brian Fung explains what consumers need to be aware of.
The International Consumer Electronics Show kicks off this week in Las Vegas, NV. CNET's Senior Editor Dan Ackerman explains the trends he's watching for this year.
Apple under fire after two Apple investors urged the company to step up and play a bigger role in managing smartphone overuse and addiction. David Benoit, Activism Reporter at The Wall Street Journal, was with us to discuss why Jana Partners has decided to push Apple to develop tools and research the effects of smartphone overuse by young people.
Illinois state legislators are crafting legislation to help the state welcome innovation in cryptocurrency. Illinois state Rep. Michael Zalewski (D) explains the market opportunity he sees in this space.
The real estate industry is beginning to classify millennials as the driving factors behind a fourth industrial revolution. JLL's Pushpa Gowda joins Cheddar to discuss what she thinks the future of work holds in store.
Looking to get more organized this year? Evernote may be able to help. It's a platform that allows users to write notes and organize thoughts. CEO Chris O'Neill joins Cheddar to discuss what's on the horizon for the company.
Intel continues to pick up the pieces after announcing last week its flagship processing chip has a couple big security flaws. Archie Agarwal, CEO of ThreatModeler, joins Cheddar to discuss how the security patch may work and if Intel can turn this debacle around.
