FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The battle for home assistant domination is heating up on the Las Vegas Strip. Google Home and Amazon Alexa are the stars at CES 2018.
Intel CEO Brian Krzanich opened his CES keynote speech addressing the chip flaw the company disclosed to the public last week. Alex Hamerstone, Practice Lead for Governance Risk Management and Compliance at TrustedSec, joins Cheddar to discuss whether he believes Intel can win back its consumer confidence.
Chief Strategy and Financial Officer George Barrios told Cheddar at CES that this initiative by the WWE is an extension of the company's social and digital strategy.
Patty McCord, former Chief Talent Officer at Netflix and author of "Powerful: Building a Culture of Freedom and Responsibility", discusses her time at Netflix and why certain principles make the company successful.
Julian Kheel, Senior Writer at "The Points Guy," discusses the severe delays caused by "bomb cyclone" Grayson. Because of the JFK's infrastructure, it struggled to keep up with its flight schedule.
With many companies already dropping major announcements ahead of CES, many analysts and investors are looking at what Samsung will be working on this year and how it will impact Apple. Angelo Zino, Senior Equity Analyst at CFRA, and Russell Holly, Managing Editor of VRHeads.com, join Cheddar to discuss what they expect out of the Consumer Electronics Show this year.
Dan Lagani, President and Chief Revenue Officer at Diply, discusses the future of programmatic advertising as we move into an increasingly more digital landscape.
Facebook will pitch its $499 “Portal” device as a way for families and friends to stay connected through video and social features.
Alex Hamerstone, TrustedSec's Practice Lead for Governance Risk Management and Compliance, told Cheddar that he has pretty high confidence that the company can tackle the problem.
Matthew Myers has been the Dean of the Cox School of Business at Southern Methodist University since August 2017. Myers has been working with the leadership team at SMU to continue attracting students to SMU and building out their STEM program collaborations.
