FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Uber could help you commute to your job in the air by 2020. The innovators behind Uber Elevate discuss when the product will be ready, what to expect from the future of air travel in cities, and just what to expect pricing wise. Spoiler alert: Uber Elevate could be the same price as ordering an Uber X.
Many entrepreneurs are capitalizing on the growing Marijuana market. GreenWave Advisors Founder and Managing Partner Matt Karnes explains the opportunity he sees in this space.
Every major business is trying to compete in the Amazon-driven marketplace, and Petco is doing the same thing with the recent appointment of Brock Weatherby. The digital executive was appointed EVP of Strategic Innovations for the pet brand in April 2017.
One of the key themes at this year's CES is connected car technology. Cheddar's Jon Steinberg speaks with Blackberry Chief Marketing Officer Mark Wilson about how its technology is powering autonomous vehicle technology.
Snap keeps its data very close to its vest according to a report in The Daily Beast. The publication's tech reporter Taylor Lorenz who broke this story explains data she uncovered that suggests Snapchat is much more of a chat app than previously perceived.
WWE announced today at CES that it is partnering with NextVR to offer new immersive experiences.
Mark Moore, Uber Engineering Director of Aviation, and Bell Helicopter's EVP of Technology and Innovation, Michael Thacker, joined Cheddar to break down the new program.
Mark Wilson, CMO of Blackberry, discusses the company's autonomous vehicle models, which are approved for highway use.
This Changes Things: Advice for the executives and leaders of tomorrow, sponsored by American Express OPEN. On Between Bells: the latest from the Consumer Electronics Show, net neutrality's last stand, and more. With Petco, Curiosity, Daily Kos, Popular Science, and more.
It can be hard to keep up with all the new tech announcements coming out of CES in Las Vegas. Popular Science's Rob Verger joins Cheddar with a rundown of the hottest new gadgets from day one.
