FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Naureen Hassan, Chief Digital Officer for Wealth Management at Morgan Stanley, says that the younger demographic is taking advantage of thematic investing.
Joey Tan, Head of Global Strategic Initiatives at Alibaba Cloud, discusses recent partnerships with FIFA and the Olympics and why getting into the sports industry is great for the company's continued growth.
Associate editor at Space.com Sarah Lewin sheds some light on SpaceX's mysterious Sunday night launch and breaks down the fascinating new photos we just got of Jupiter.
Your Cheddar hosts Kristen Scholer and Tim Stenovec break down today's stop stories, from taxes to crypto.
Genies is a new app that launched late last year which allows users to create personalizable look-alike and expressive emojis that react to what’s going on in real-time -- everything from breaking news to cultural holidays. CEO Akash Nigam sits down with Cheddar to talk about what went into creating the app, including the company's proprietary AI technology designed to make the app the first of its kind.
Amazon's Alexa has made its way into augmented reality smart glasses. Paul Boris, Chief Operating Officer at Vuzix, showcases the company's integration of voice-technology into its glasses at CES in Las Vegas.
2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Cheddar kicks off the start of CannaBiz. The weekly special is dedicated to the business of marijuana. We will dive into the growing marketplace, landscape for regulation, and ways people and businesses are capitalizing on the space.
The next time you walk into a Sprint store you could be greeted by their newest employee, the humanoid robot "Pepper." Pepper uses machine learning and artificial intelligence to greet customers and work with them throughout their Sprint store experience. Pepper is already in some stores across America.
Divi Coins wants to make their cryptocurrency as convenient and accessible as possible. The Divi Project is a new crypto company that closed their initial coin sale in November. The new crypto is looking to replace exchanges like Paypal or Venmo.
