FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Najee Goode is both a linebacker for the Philadelphia Eagles and a design engineer for the app VEEPIO. The Super Bowl hopeful joins Cheddar to explain what the Eagles need to do to win on Sunday and why VEEPIO is helping fans be more engaged.
In 1935 L'Oreal developed the first commercial sunscreen product. Now, the beauty company is out with the first battery-free wearable that help will with UV protection. UV Sense could usher in a new wave of preventative sun skincare.
China raising the flag of U.S. protectionism after recent cross border corporate takeovers were scuttled over national security concerns. This comes after Alibaba's Ant Financial scrapped its acquisition of MoneyGram. Axios Media Reporter Sara Fischer explains what this means for the future of data security and technology.
HP is reinventing PC design, with developments in immersive computing. Cheddar's Alyssa Julya Smith speaks with HP President of Personal Systems Ron Coughlin at the 2018 CES in Las Vegas, NV.
MoneyGram and Ripple testing bank transfers of the XRP cryptocurrency. Fortune Staff Writer Jeff John explains why this partnership is so significant.
Design flaws in chips from chipmakers such as Intel, AMD, and ARM have put millions of devices at risk of being attacked by hackers. Mayank Choudhary, VP of Product at OberserveIT, was with us to explain how it happened and what consumers can do to protect themselves.
Atif Rafiq, Chief Digital Officer at Volvo, says the automaker's goal is to make apps such as Spotify and Apple Music easier to use while driving.
Guive Balooch, Global Vice President of L'Oréal's Technology Incubator, unveils new UV Sense that sicks to your nails to measure sun damage.
On VF Hive, we're joined by the crew at Vanity Fair's Hive to discuss Oprah's White House ambitions and Steve Bannon's next moves. Then on Between Bells, we break down the new allegations against James Franco and the Lavar Ball drama sweeping the NBA.
Sara Fischer, media reporter for Axios, discusses how data effects foreign investments in U.S. technology.
