FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Patrick Byrne, CEO of Overstock.com, says that a reported payment glitch did not impact the e-commerce site and that he thinks there's a lot of potential in cryptocurrencies.
But John Detrixhe, Future of Finance reporter at Quartz, says that the legislation might run into some hurdles. "It seems hard to imagine it becoming widespread."
This year's CES placed car tech front and center, leaving many to ask if it's become the world's best car show. Wired's Michael Calore joins Cheddar to wrap up the biggest trends and hottest gadgets from the Las Vegas electronics expo.
Michael Kramer, author at Seeking Alpha, discusses Roku's $4.3 billion valuation and why he believes that stock is bloated.
John Schwarz, Founder and CEO of Visier, explains how his company helps businesses understand their employees. Visier uses artificial intelligence and machine learning to discover employee trends and issues in the workplace.
Joel Feder, interactive content manager for Motor Authority, discusses which automakers blew him away at CES this year. Driverless cars, electric vehicles, and new interfaces turned the expo into something of an auto show.
Roxy Young, VP of Marketing, and Zubair Jandali, VP of Sales at Reddit, join Cheddar's Alyssa Julya Smith at the CES conference to discuss new initiatives that optimize advertising on Reddit's platform.
HP is on a quest to reinvent printing for the digital age. Alyssa Julya Smith was in Las Vegas at the Consumer Electronics Show with Enrique Lores, President of Imaging & Printing at HP to discuss the emerging technologies that are revolutionizing print.
Sara Fischer, Media reporter for Axios, discusses how data effects foreign investments in U.S. Technology. Ripple Partners With MoneyGram to Lower Remittance Cost. Turner CEO John Martin gives his take on future of media and TV. Walmart announce it is closing 63 Sam's Club stores across the country. Former White House Chief Strategist Steve Bannon is set to appear next week before the House Intelligence Committee.
"Blue Planet" is the Emmy-Award winning series that looks at life under the deep blue sea. It's back for a new season 17 years after the original aired in 2001. The producers sit down with Alyssa Julya Smith in Los Angeles to talk about the four-year production of the latest installment.
