FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Sandra Makarem and Emily Khasidy were friends for 15 years before they went into business together. The two are co-founders of The Collective Child, a membership-based subscription box for kid's clothing.
South Korea taking steps to ban Bitcoin. The news shining a light on regulation of cryptocurrency, and ways government can and would step in. InfoTech's President and CEO Matti Kon explains potential dangers of the cryptocurrency space.
A closer look at the Crypto news of the week. A big glitch in cryptocurrency is impacting some shoppers on Overstock.com. South Korea taking steps to ban Bitcoin. MoneyGram announces a partnership with Ripple.
Facebook is changing up its News Feed, a new twist in the "All the Money in the World" wage gap controversy, and Lindsay Lohan might design a manmade island in Dubai. Plus, wrapping up the biggest headlines from CES with Wired, celebrity fashion designer Isaac Mizrahi, and the star of Amazon's "Philip K. Dick's Electric Dreams."
During CES 2018, HP announced its third annual Megatrends list. Shane Wall, Chief Technology Officer at HP, joined us to discuss how new technology innovations and converging trends will reshape our future.
A big glitch in cryptocurrency is impacting some shoppers online. Last week, a bank security firm uncovered Overstock.com unknowingly accepted Bitcoin Cash instead of Bitcoin as payment for a product. The glitch has since been fixed. Overstock.com CEO Patrick Byne responds to this mix-up.
With companies such as Facebook and Twitter finding themselves in the crosshairs of politicians, overlap of law and business has become more and more of an issue. Raj Goyle, Founder of Bodhala, an A.I. tool working to improve business efficiencies in the legal industry, was with us to discuss how machine learning is revolutionizing law.
Get ready for major changes coming to your Facebook Newsfeed. The social media giant said it will favor posts shared by friends over what's published by businesses or news organizations.
Dropbox is going public. The file-sharing company confidentially filed for an IPO, with Goldman Sachs and JP Morgan reportedly leading the offering.
Andrew Bennett, SVP of I.O.T. Ecostruxure at Schneider Electric, joins us to speak about the company's mission to help customers optimize their energy use, regardless of whether the source is coal, wind or solar.
The way people buy and sell homes hasn't changed in decades, but new tech-focused firms like REX Real Estate are looking to shake things up.
