FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Innovation seems to be happening at lightening speed, and this year's CES is no exception. Entrepreneur Magazine's Jason Feifer breaks down the technology companies need to embrace in 2018.
It's a big week for car enthusiasts as the Detroit Auto Show kicks off, showcasing some of the newest cars from automakers around the globe. Scott Evans, Editor at Motor Trend, joins The Long and The Short from Detroit to give a recap of what we can expect from Ford, GM, and even Lamborghini.
Facebook's COO Sheryl Sandberg and Twitter's CEO Jack Dorsey are set to leave Disney's board in March due to a conflict of interest. Bitcoin hits a new low, and could CBS and Viacom be headed towards a reunion? Plus, one of the "The Walking Dead" stars join us to discuss what viewers can expect from this season. Now that the Detroit Auto Show is underway, we'll tell you what to look out for.
VICIS CEO Dave Marver discusses the Zero1 helmet, rated by the NFL as the safest ever made. Marver explains what makes the helmet different and what's next for the company.
As self-driving technology makes its way to the forefront of our society, many are forgetting to think about the cybersecurity risks involved. Ang Cui, CEO at Red Balloon Security, joins Cheddar to discuss some of the threats we need to take into account before hitting the road.
Tech giants such as Facebook, Google and Twitter will once again face Congress this week to testify in the Russian election meddling investigation. Daniel Ives, Chief Strategy Officer and Head of Technology Research at GBH Insights and Scott Kessler, Director of Equity Research and Analyst at CFRA join The Long and The Short to discuss which platform will be affected the most from this trial.
Luke Leifeste, Engagement Editor at GQ, discusses Mark Zuckerberg's announcement that the News Feed will now prioritize posts from friends and family, over posts by publishers.
Do you wish you could just pay for the gym on the days you use it instead of investing in a year-long or month-long membership? POPiN is a startup that enables users to pay for the gym only when they use it.
A look at the latest headlines on The Crypto Craze. South Korea bans Crypto, Ethereum hit an all time high. MoneyGram and Ripple team up. Arizona considers letting residents pay taxes with digital currency. The Wrap releasing a report saying Viacom and CBS are looking to merge.
South Korea bans Crypto, Ethereum hit an all time high. MoneyGram and Ripple team up. Arizona considers letting residents pay taxes with digital currency. John Detrixhe, future of finance reporter at Quartz weighs in on all the latest headlines.
