FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
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Cheddar's "CannaBiz" program is dedicated to the business of marijuana. In each episode we explore the growing market, landscape for regulation, and ways people and businesses are capitalizing on the space. During this episode Cheddar Anchors Hope King and Brad Smith explore pending legislation in Vermont, and a company expanding deeper into the medical marijuana market.
A look at the business of marijuana on Cheddar Cannabiz. Vermont awaits the Governor's signature on a bill making recreational marijuana legal. A former Brooklyn D.A. prosecutor has a new crime series. Facebook announce changes are coming to messenger. Bitcoin and other cryptocurrencies plunge as some countries call for more regulation. The White House releases the results of President Trump's health exam.
