FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Facebook, Twitter and Youtube testify on Capitol Hill about combating terror. 21 states challenge the Net Neutrality repeal. Bitcoin and other cryptocurrencies continue to fall. Steve Bannon faces two subpoenas over the Russia investigation. Elon Musk announces his new $5 million initiative to bring healthy food and gardens to city kids. Karamo Brown stars as the ‘culture guy' of the Fab 5 in the Netflix reboot, “Queer Eye." Online sharing community Imgur is on a mission to provide an uplifting user experience, and differentiate itself from other social platforms like Facebook and Instagram.
Bitcoin extended its selloff Wednesday, with prices of the cryptocurrency falling below $10,000 on some exchanges. Bitcoin has lost nearly half its value from its record high last month. James Altucher, Managing Director at Formula Capital, was with us to discuss whether we will see another rally in the market.
As social media becomes increasingly prevalent in our daily lives, companies are finding that it is critical to create relevant content that maintains a humanized message. Former MLB All-Star Shawn Green, Co-Founder and Chairman of Greenfly, and Daniel Kirschner, Co-Founder & CEO of Greenfly, joined us to share how they are helping brands create engaging digital content.
Real Estate may have an intimidating price tag that keeps many from investing, but crowdfunding platforms are making the asset class more approachable to investors with smaller budgets. Craig Cecilio, CEO & Founder of Diversyfund, an online real estate crowdfunding platform, was with us to explain how his platform is appealing to investors.
Kimbal Musk is on a mission to bring clean and good food to kids and families across the country. That is why he joins Cheddar to make some big announcement about his non-profit.
Online sharing community Imgur is on a mission to provide an uplifting user experience, and differentiate itself from other social platforms like Facebook and Instagram. The company's COO Roy Sehgal explains how Imgur is rolling out new products to its user base.
For 2018 you may want to focus on your job and pushing your career forward. John Hall, co-founder and CEO of Influence & Co., gives tips on how to build your personal brand in the new year.
Fuze is a platform that incorporates all communication means, into one platform. On Fuze you can video chat, message, and connect in whichever way is best for you and your company.
When it comes to retail, brands and companies are constantly searching for a competitive edge. Perch Interactive claims to have a solution. The tech company uses augmented reality to spruce up the in-store shopping experience.
Expectations of the store experience have changed. Bridging the gap between the digital and physical space is more important than ever says Trevor Sumner, CEO of Perch Interactive.
Stash is making investing accessible to everyone. The platform and app was started in 2015 and since then has grown to more than 1.2 million accounts and over 2.5 million content subscribers.
