FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Snap Inc. has a message for its employees: if you leak company information, you could go to jail. Amazon announces it will increase prices on monthly Prime memberships by 20%. Facebook recently announced it will change the News Feed to favor posts from friends and family over posts from publishers. And the clock is ticking for Congress to extend funding and avoid a government shutdown.
Stephanie Ericksen, Vice President of Global Risk Products at Visa, says counterfeit fraud has gone down by 66% since chip-cards were widely adopted about two and a half years ago.
Arianna Huffington explains how it helps people combat their smartphone addiction. Amazon narrows the list of cities for HQ2. Facebook announces details of its community outreach program. Whatsapp announces it will allow business accounts. In a Cheddar scoop, Snapchat is laying off dozens of workers. The government shutdown looms. IBM, Atlassian, American Express release earnings.
re: 3D is the winner of the global Wework Creator Awards. The global competition featured innovative companies from around the world and boasted a $1 million prize. re: 3D took home the title, the prize money, and lots of room for innovating and ideas.
Jacobs Engineering Group is celebrating their 70th anniversary. The team is looking towards the future and the potential infrastructure bill that could be passing sometime this month or next. JEC explains why this bill is necessary and what impact it would have on the U.S. as a whole.
This week Bitcoin saw a huge drop and most of the other cryptocurrencies followed. So is it worth betting on Bitcoin? Bilal Zuberi is a partner at VC firm Lux Capital and he gives his take on investing in blockchain technology over cryptocurrency.
Thrive Global launched a new mobile app geared to improve people's relationship with technology. The company's co-founder and CEO Arianna Huffington explains how it helps people combat their smartphone addiction.
On VF Hive: We’re joined by the crew from Vanity Fair's Hive to discuss Bannon's Mueller investigation subpoena. On Between Bells: Winter Olympics diplomacy, and Ellen Pompeo's payday. With New York Magazine, Latina Magazine, and FHM.
Heather West, Senior Policy Manager at Mozilla, tells Cheddar how she thinks constituents can help in the fight against the repeal of net neutrality.
"There's absolutely no reason to be receiving twelve different notifications giving you the latest Trump tweets," she told Cheddar. She shared her top tip to consuming digital data.
