FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Browser plug-in "Trive" is using the power of blockchain to combat fake news. The company's founder and CEO David Mondrus explains how he is leveraging this technology, and his outlook on the cryptocurrency market.
Venture firm Full Tilt Capital is making the move to only invest in tokenized securities. The firm's Managing Partner Anthony Pompliano explains the investment opportunity he sees in this space.
In this week's episode of The Crypto Craze Cheddar Anchors Brad Smith and Baker Machado explain the biggest trends in the market.
Anthony Pompliano, Managing Partner at hedge fund Full Tilt Capital, isn't worried about the recent "crash" and says we're laying the foundation for the crypto market's future.
The Girl Scouts of the USA is launching its first-ever STEM education initiative for middle and high-school students. CEO Sylvia Acevedo joins Cheddar to discuss what the newly-enrolled girls will get to experience when they sign up for the program.
Lea Artz, Head of Newsroom and Central Operations for Citizen, explains how the new app works. Citizen pushes an alert to your phone when there's an emergency in your area.
Stephanie Ericksen, Vice President of Global Risk Products for Visa, explains how the company is stepping up its card security. Despite a series of high profile data breaches, Ericksen says the average consumer is actually very safe.
Amelia Urry, associate editor at The Grist, discusses the recent report by NASA which found 2017 was the warmest year on record, second only to 2016.
Lindsey Shepard, Director of Product Marketing for News Feed at Facebook, discusses the reboot of its News Feed that will prioritize posts from family and friends over publications.
Kelly Beatty, senior editor of Sky & Telescope, talks SpaceX's powerful Falcon Heavy rocket, the possibility of a tax break for the company, and the upcoming lunar eclipse. The Falcon Heavy rocket is the most powerful this generation has ever seen.
