FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Brent Butler, host of PopDust Presents, and Trey Williams, Media and Entertainment reporter at Marketwatch, discuss Netflix's upcoming release of its Q4 earnings and whether we can expect the streaming service to perform as well this time around as it has in the past.
Mazin Gilbert, Vice President of AT&T Labs, talks to Cheddar about the evolution of machines and humans in the next generation.
Amazon opens its first fully automated grocery store in Seattle on Monday. Netflix gets ready to report Q4 earnings after a very successful 2017. And Twitter COO Anthony Noto is reportedly considering a new job. You'll find all these stories and more in our weekly Grab and Go segment.
The FCC's decision is receiving a lot of backlash after repealing the net neutrality regulations. Doug Chin, Attorney General of Hawaii, joined us to share why he and 22 other state attorney generals filed a lawsuit to block the move.
Sometimes the first impression someone has of you is from researching your profiles and news of you online. Making a good first impression is always critical, which is why BrandYourself has been working since 2012 to help people take control of their online identity.
Wheelook is a new social platform that is promising users Internet fame. The platform encourages authentic content and growth. Is Wheelook the new Instagram?
Amazon acquired and then killed off wine selling website Wine.Woot. Now, the founder of Woot and co-founder of Wine.Woot are back with a new wine startup. Casemates connects wine lovers with wineries around the country.
In this week's episode of The Crypto Craze Cheddar Anchors Brad Smith and Baker Machado explain the biggest trends in the market. Cable and satellite entertainment company Starz filed a petition, asking the FCC to step in to resolve a fight with Altice. Facebook announces an update to its news policy. Amazon is increasing its prices.
Start-up Apartment List is aiming to change the way you rent online. The company just closed a $50 million funding round. Co-Founders John Kobs and Chris Erickson explain how they are using this funding to expand its existing business.
Cable and satellite entertainment company Starz filed a petition, asking the FCC to step in to resolve a fight with Altice. Axios Media Reporter Sara Fischer explains what this means for the telecommunications space.
