FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Acura unveiled its 2018 RDX prototype recently at the Detroit Auto Show. Cheddar's Alyssa Julya Smith speaks with Acura North America President, Jon Ikeda, about the technology behind this new vehicle, and the company's partnership with the Sundance Film Festival.
When you hear the word blockchain, you likely think of bitcoin. However, award-winning theater and film producer Ron Simons says the technology has far bigger potential in the film industry than just money.
States are the latest battleground over net neutrality regulations. Almost two dozen state attorneys general have sued to block the FCC's repeal of the Obama-era internet regulations, including Delaware State Attorney General Matthew Denn.
It's been over 200 years since the industrial revolution, and we could be in the midst of a cybernetics revolution as machines and humans become more and more interwoven. Mazin Gilbert, VP of AT&T Labs, was with us to discuss whether the Cybernetics Revolution will be more disruptive than the Industrial Revolution.
The parent company of the New York Stock Exchange is getting into cryptocurrencies. Lynn Martin, President and COO of ICE Data Services joined us on set to explain why they decided to launch a new service for hedge funds and professional traders.
Jon Ikeda, Vice President of Acura North America, says, "Innovation is about risk-taking. You can't be innovative unless there is some semblance of risk involved."
Tiffany Vasquez, GIPHY Senior Editor for Films, says that riotous laughter or any other nuanced reactions qualify!
Amazon unveils its first fully automated grocery store to the public. Netflix gets ready to report Q4 earnings after a very successful 2017. Nick Offerman and the cast of "Hearts Beat Loud" join us from Sundance to discuss their new film. Plus, CEO and founder of StyleSeat Melody McCloskey tells us about her mission to create more space for women in the workplace.
Andrew Hall and Ben Nye, authors at Seeking Alpha, discuss semi-conductor company Maxim Integrated as their "Idea of the Month."
StyleSeat co-founder and CEO Melody McCloskey talks about the growth of her company, as well as the lack of women in Silicon Valley boardrooms. StyleSeat allows users to find spas and salons and book appointments, while also allowing those businesses to grow.
