FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
It's been one year since the split between Xerox and Conduent. Kevin Warren, Executive Vice President and Chief Commercial Officer of Xerox, joins The Long and The Short to discuss the company's growth in 2017 and its focus in 2018.
Twitter COO Anthony Noto is stepping down to take the top job at SoFi, a personal finance start-up. Netflix posts a record-breaking Q4, adding more than 8 million subscribers worldwide.
Acura unveiled its 2018 RDX prototype recently at the Detroit Auto Show. Cheddar's Alyssa Julya Smith speaks with Acura North America President, Jon Ikeda, about the technology behind this new vehicle, and the company's partnership with the Sundance Film Festival.
The government is close to reopening. The Senate voted Monday in favor of a temporary spending bill to fund the government until February 8th. Netflix announces its 4th quarter earnings. Actor Nicolas Cage sits down at Sundance to talk about the making of Revenge Thriller "Mandy". Ralph Lauren unveils its 2018 Team USA Olympic uniforms for the opening ceremony.
David Lauren, Chief Innovation Officer at Ralph Lauren, talks about the challenges of creating design that favors tech...and meets the demands of Olympic athletes.
MoviePass announced at Sundance that it will officially get into the film rights business. MoviePass Ventures will acquire film rights and build out their offerings, and they have started scouting at the festival.
Edith Harbaugh is the co-founder and CEO of LaunchDarkly. After spending years as a software engineer, Harbaugh knew she needed to create a company that would help engineers test and successfully launch their products. Now, LaunchDarkly has raised $30 million to date and serves clients like Microsoft and GoPro.
Netflix reported earnings after the bell and hit on expectations. The company reported EPS of $0.41 and revenue of $3.286 billion. The streaming service did add far more customers than expected during the holiday season. Netflix gained 8.3 million subscribers globally, making Q4 a particularly strong quarter.
Generation Trader, sponsored by E*Trade, follows and highlights the most compelling business stories that are moving the market. This episode features Netflix ahead of its latest earnings report, with E*Trade's Senior Equity Option Strategist Mary Ryan.
Ralph Lauren unveiled its 2018 Team USA Olympic uniforms for the opening ceremony on Monday. Ralph Lauren's Chief Innovation Officer, David Lauren, explains the technology and design behind the uniforms.
