FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Satisfi Labs is a software and tech platform that uses artificial intelligence to help make the customer service experience easier and more tech-enabled. Don White is the CEO and co-founder of Satisfi Labs and he explains how the start-up is changing the entire field of customer relations and customer service.
Acura is relaunching its flagship super car, the NSX, as a hybrid. Jon Ikeda, Vice President of Acura North America, discusses the innovative technology at the heart of the new model, and how the Sundance Film Festival embodies that same innovative spirit.
Hive is a new app that wants to make finding new friends as easy as connecting with old ones. Social media stars Tanner Fox, Casey Simpson, and Shonduras join Cheddar to discuss how they've used the platform to make new connections and speak to their fans.
Fast Company Writer and Producer John Converse Townsend got microchipped back in October 2017. He's now had the smart chip inside his body for three months, and explains the capabilities and opportunity behind this new technology.
Anthony Noto is leaving his post as COO of Twitter to become the CEO of financial technology company, SoFi. BTIG's Managing Director and Analyst Rich Greenfield, and Cheddar Senior Reporter Alex Heath discuss what this means for the future of Twitter.
Don White, CEO and co-founder of Satisfi Labs, says that this bot can transform the customer service landscape.
Social media entrepreneurs Brad and Hailey Devine spoke to Cheddar about their experience as influencers and how brands can benefit from an influencer partnership.
Twitter COO Anthony Noto is leaving the social media company in March for SoFi, a personal finance start-up. Netflix reports huge subscriber growth, adding more than 8 million customers worldwide in Q4. Actors Debra Messing, John Cho, and director Aneesh Chaganty join us from the Sundance Film Festival to talk about their new movie "Search." And Kim Lopdrup, CEO of Red Lobster Seafood Co., talks about the big changes you can expect at its restaurants across the country.
Kim Lopdrup, CEO of Red Lobster Seafood Co., discusses the company's recent expansion into Puerto Rico and the menu revamp being implemented across its restaurants.
Debra Messing, John Cho, and director Aneesh Chaganty talk to Cheddar at the Sundance Film Festival about their new thriller "Search." The film follows a father looking for his lost daughter through various means of technology. The majority of the movie takes place on a laptop screen.
