FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
For this week's Keep Reinventing Segment Brought to you by HP, we take a look at how HP is shifting to digitization to drive better sales efficiencies. Jos Brenkel, Global Head of Sales Strategy and Operations at HP, explains how the company is reinventing the sales experience through technology.
Rupert Murdoch is calling out Facebook, saying the social media site should pay publishers a carriage fee for the content on its site, just like cable companies do. Murdoch said Facebook and Google show news sources that are profitable but unreliable. Alex Heath, Senior Reporter with Cheddar, comments on whether we could see Facebook and Google develop a cable-like relationship with publishers.
The European Union fines Qualcomm for allegedly violating antitrust laws. Starbucks and Disney announce pay raises and better employee benefits thanks to savings from the new tax reform bill. We talk to the directors behind the newest Netflix series, "Dirty Money," premiering this Friday, January 26th. And Brett Holts, VP of Nike Running Footwear, introduces Nike's newest sneaker, the Epic React Flyknit.
Brett Holts, Vice President of Nike Running Footwear, introduces Nike's newest sneaker, the Epic React Flyknit. The new shoe features a brand new foam compound.
Aaron Cole, managing editor at Motor Authority, discusses Tesla's announcement that Elon Musk's performance-based pay plan as CEO will not allow him to receive a paycheck until he delivers on company growth goals.
Amir Orad, CEO of Sisense, and Mark Hopkins, Chief Information Officer at Skullcandy, discuss how business intelligence technology is helping retailers cut down on fraudulent returns.
Mark Hopkins CIO of Skullcandy and Amir Orad, CEO of Sisense, joined Cheddar to speak about how the companies are catching those who are gaming the system.
Anthony Noto is leaving his post as COO of Twitter to become the CEO of financial technology company, SoFi. Attorney General Jeff Sessions and Former FBI Director James Comey reportedly questioned as part of the Russia inquiry by the special counsel. Fast Company Writer and Producer John Converse Townsend got microchipped back in October 2017. This week Vermont became the ninth state to legalize recreational marijuana. It's also the first state to enact this through legislation.
CoinList is an initial coin offering platform that enables token sales. The ICO platform is helping to vet future cryptocurrencies and bring them to market legally.
Alternative search engine DuckDuckGo has been around for 10 years and champions internet privacy and security. The secure search engine does not track users IP addresses nor their search history. Now, DuckDuckGo is out with a new product to keep consumers safe when they travel onto sites outside of the search engine.
