FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
In this week's "Hive Five" Kristen Scholer and Jon Kelly discuss tension in the White House between President Trump and his Chief of Staff John Kelly. Plus, how Amazon CEO Jeff Bezos is handling the search for Amazon HQ2.
Paul Beiboer, Director of U.S. Sales and Business Development at Jungle Creations, discusses Facebook's latest News Feed overhaul and how it will affect a video's ability to go viral.
Tanya Lewis, assistant editor at Scientific American, discusses the new tax the Trump administration recently placed on imported solar panels. She weighs in on what the decision means for the U.S. economy and for the consumer.
Snapchat's VP of Product Tom Conrad is leaving the social media company after two years. Kroger and Alibaba are reportedly discussing a potential partnership.
Meryl Streep joins the cast of Big Little Lies." The White House announces it will roll out immigration Framework. Cheddar speaks with Danica Patrick about how she is readying for this race and life after Nascar. President Trump announces new tariffs on imported solar panels and washing machines. Burger King releases a net neutrality commercial. Hewlett Packard's CEO announcers her new venture.
Thom Dammrich, President of the National Marine Manufacturers, joined Cheddar to speak about innovation in the boating industry, including apps that can remotely turn on boats and amphibious vehicles.
The WeWork model has enabled start-ups and small companies to have amenities and resources they normally would not have access to. That's why HqO is helping other landlords keep up by providing software and tech to make offices digitally connected.
This week President Trump announced new tariffs on imported solar panels and washing machines. The president says the move is to protect American jobs, but critics say the opposite will happen.
The 113th Annual New York Boat Show starts January 24th. The annual boat show serves as an education and business experiences for companies across the industry. This year's show is ripe with new models, interactive and educational activities for kids, and of course, lots of great tech.
In 2017, reported data breaches hit an all-time high. According to the Identity Theft Resource Center, around 1580 data breaches occurred last year. That is why Token is helping to protect consumers when they make purchases and share information online.
