FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Bike-sharing is a tech and transportation trend that is exploding around the world. With a fleet of over 10 million bikes worldwide, Ofo is positioning itself to be a leader in the space. Chris Taylor, Head of Ofo North America, joined us to share the companies strategy to take on the heavy competition.
Web browser Opera recently added protection against Bitcoin mining in its software. Opera's Product Manager Maciej Kocemba explains ways people can protect themselves against these types of hacks.
"Generation Trader" sponsored by E*TRADE explores the most compelling business stories moving the market, while utilizing E*TRADE's innovative trading platform. In this episode we take a look at a big earnings week for the nation's largest airlines. E*TRADE Senior Equity Option Strategist Mary Ryan showcases how to use the company's mobile app to track these market movers.
When you sing along to a soundtrack or hear your favorite jingle you may not understand the history of that sound. A lot goes into bringing music to your ears. Oscar Hoglund, CEO of the music licensing platform Epidemic Sound, joins Cheddar to discuss its expansion to the U.S. and blending video and audio.
VF Hive: We’re joined by the crew at Vanity Fair's Hive to discuss Trump's deteriorating relationship with John Kelly. On Between Bells: USA Gymnastics scandal, Trump in Davos, and Grammy preview. With Billboard, Axios, and more.
VNTANA is leading the industry in creating AR holograms that not only appear life-like, but can also interact. Alyssa Julya Smith went to VNTANA's studios in Los Angeles to see how these holograms really work, and had a chance to interact with them as well.
VNTANA is the leader in Augmented Reality hologram technologies and creates impressive displays for some of the biggest companies out there, including Disney, Pepsi, and Microsoft. Alyssa Julya Smith sits down with co-founder and CEO Ashley Crowder to find out more about their latest technology.
In this week's VF Hive's "Hive Five" Kristen Scholer and Jon Kelly discuss tension in the White House between President Trump and his Chief of Staff John Kelly. Plus, how Amazon CEO Jeff Bezos is handling the search for Amazon HQ2.
Snapchat's VP of Product Tom Conrad is leaving the social media company after two years. Kroger and Alibaba are reportedly discussing a potential partnership. Jason Douglas, reporter for the Wall Street Journal, explains what to make of Donald Trump and Theresa May's press conference at the World Econonic Forum in Davos. Kayak's VP of Marketing David Solomito tells us the top travel trends of 2018.
It's been seven months since Travis Kalanick gave up the helm of Uber, but what did those last days or weeks look like for the disgraced CEO? Brad Stone, Senior Executive Editor for Technology at Bloomberg News and Author of "The Upstarts" joins The Hive to discuss the strange world of Travis Kalanick.
