FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Jemele Hill is out at SportsCenter. Moviepass is no longer available in some of AMC's highest-traffic theaters--and they're not revealing why. Stormy Daniels will appear on Jimmy Kimmel live after the State of the Union.
U.S. computer giant Dell is reportedly considering a major shake-up, which could include an acquisition or an IPO. Bill Ackman's Pershing Square Capital is betting big on Nike. President Trump delivers a speech in Davos, but will it be overshadowed by reports that Trump wanted to fire special counsel Robert Mueller last summer? Plus, celebrity divorce lawyer Laura Wasser talks about her new app "It's Over Easy," which aims to make divorce quicker and easier.
President and CEO of PlayAGS, David Lopez, discusses the company's decision to go public. PlayAGS is a slot machine maker based in Nevada valued at $550 million.
Celebrity divorce lawyer Laura Wasser introduces her new online divorce platform "It's Over Easy." The new website will allow users to split up via the internet.
Dina Fine Maron, editor of Health & Science Medicine at Scientific American, discusses the news that Chinese scientists recently cloned two monkeys, raising questions about the practice.
Michael Simon, staff writer for PC World, discusses Apple's 11.3 iOS announcement, as well as the HomePod which is now available for pre-order. He also explores what China's first ever annual decline in phone shipments could mean.
U.S. computer giant Dell is reportedly considering a major shake-up, which could include an acquisition or an IPO. Bill Ackman's Pershing Square Capital is betting big on Nike.
This week Havenly announced it has raised $12.5 Million in Series B funding. The company's co-founder and CEO Lee Mayer explains how she is using this funding to grow the brand.
Harvard Business Review recently launched a brand new podcast. The six-episode "Women at Work" podcast explores women's place in the workplace. Grammy Awards are returning to New York City. Starbucks and Intel announce earnings. Actor Jake Johnson is teaming up with Natural Light for a new Super Bowl campaign. President Trump wraps the first day of a summit with world leaders in Davos. Reports reveal CBS and Viacom are talking about a merger. Robbinhood will let you buy and sell crypto without any transaction fees.
2018 is welcoming one of its newest tech unicorns: Snowflake Computing. After raising $263.5 million, the cloud company is fetching a $1.5 billion valuation. Bob Muglia, CEO of Snowflake Computing, a data storage company selling database software that operates in Amazon's cloud, was with us to share why he thinks the unicorn valuation is justified.
