FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
It's a big week for Wall Street as many tech giants will report quarterly earnings later this week. We discuss what to look out for when Facebook, Amazon, Apple, Alphabet, and Microsoft release reports.
Kevin Hayes, executive editor of The Weather Channel, discusses the website's year-long climate change project. Highlighting stories from all 50 states, the project shows how communities are grappling with the impact of climate change.
Ron Crawford, Starbucks' vice president of global benefits, says that digitization has brought more traffic to its stores, boosting interactions between customers and employees.
Bitcoin still trading far from its all-time high around $20,000. Coincheck confirmed it suffered what appears to be the biggest hack in cryptocurrency. Samsung Galaxy S9 looking to rival the iPhone X camera. President Trump reportedly ordered the firing of Robert Mueller over the summer but reversed course after the special counsel threatened to resign.
Dan Ackerman, Senior Editor at CNET, says that existing competition in the sector offers many perks, and consumers are wondering whether Apple's HomePod is worth the price.
As part of Cheddar's Crypto Craze series we dive into the latest news in this evolving space, and trends impacting the markets. In this episode Cheddar's Hope King and Brad Smith explore how the major cryptocurrencies are performing, and why some researchers are bullish on Bitcoin. Plus, how regulators are looking to crack down on this space.
Matthew Donnelly, VP of Solutions and Finance at FreedomPay, discusses the rise of contactless transactions like Apple Pay and Samsung Pay and how his company is streamlining that process.
Samsung Galaxy S9 looking to rival the iPhone X camera. The tech giant announcing on Thursday plans to reveal the S9 device on February 25th. CNET Senior Editor Dan Ackerman explains how Samsung's upcoming device might fare against Apple's latest iPhone.
Entrepreneur and Choose Yourself Financial Founder James Altucher has a bold prediction for Bitcoin. Altucher predicts Bitcoin could reach between $100,000 to $300,000 by the end of 2018. He explains the argument for his bullish stance on this cryptocurrency, and addresses promises he is making to his subscribers.
A relatively flat week for the three major cryptocurrencies Bitcoin, Ethereum, and Ripple's XRP. Canaccord Genuity Managing Director Michael Graham explains the latest trends in the market, and his outlook for the year ahead.
