FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Amazon is joining forces with Berkshire Hathaway and JPMorgan Chase to bring their employees better and cheaper healthcare. And Apple is reportedly slashing production of its iPhone X due to waning demand.
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Axios recently published a National Security Council memo considering the possibility of a national 5G network. Since that report was published Sunday, the Trump administration responded saying it has no current plans to nationalize a 5G network, according to Recode. Axios Chief Technology Correspondent Ina Fried, and The Verge Reporter Chaim Gartenberg explain what a 5G network would look like.
Between Bells: State of the Union preview, Steve Wynn scandal, and the biggest Grammy moments. With The Young Turks, The Wrap, and CBN News.
Technology is evolving at a rapid pace, which means the technicians who fix our gadgets have to evolve as well. Puls is a San Francisco-based tech support company that offers on-call repair services that get to your door in less than 60 minutes. Eyal Ronen, Co-Founder and CEO of Puls, gives his take on the future of tech support.
The New Age author and alternative medicine advocate joined Cheddar with his co-author Rudolph Tanzi to discuss the importance of mindfulness and time management as tools to keep you from being consumed by your devices.
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