FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
This weekend the New York Times released an investigative piece on the dark world of buying followers and bots for social media fame and recognition. Since the report has been released, the fallout has been significant. Nicholas Confessore, reporter at the New York Times, joins Cheddar to talk about his report and what the reaction has been.
Vimeo is coming off a big year of changes in 2017. From abandoning SVOD, to launching Vimeo Live, 360-degree video, and its first camera. The company's CEO Anjali Sud explains how these changes are driving growth for the company.
Amazon is joining forces with Berkshire Hathaway and JPMorgan Chase to bring their employees better and cheaper healthcare. EasyJet's CEO is giving himself a pay cut to match the salary of his female predecessor. Actor Jeff Hiller joins us to discuss stepping into a critically-acclaimed off-Broadway solo show already in progress. Plus, we talk to Chat Sports about the Cleveland Indians' decision to do away with their controversial logo.
On this episode of This Changes Things hosts Jill Wagner and Baker Machado explore the women's movement and discuss which companies are making headway on gender equality. Plus, inspiration from some of the top leaders in the business world.
Cybersecurity concerns were front and center at the World Economic Forum in Davos, Switzerland. Vik Phatak, CEO of NSS Labs joins Cheddar to discuss how world leaders are joining forces to combat secuiry issues that plague everyone.
Facebook reports earnings after the bell on Wednesday and all eyes are on its changes to the News Feed. Jeff Tomasulo, CEO at Vespula Capital and Jason Moser, Analyst at The Motley Fool join The Long and The Short to discuss.
It's a big week for tech earnings. Apple, Amazon and Alphabet report on Thursday after the bell. Angelo Zino, Senior Equity Analyst at CFRA and John Petrides, Managing Director & Portfolio Manager at Point View Wealth Management join The Long and The Short to discuss.
Amazon is joining forces with Berkshire Hathaway and JPMorgan Chase to bring their employees better and cheaper healthcare. Facebook is changing its News Feed yet again to focus on local news sources. Music legend Linda Perry joins us to discuss her new campaign highlighting independent artists. Plus, we hear from the founder and CEO of Pymetrics, a company that uses artificial intelligence to match people with the right job.
Dr. Frida Polli, founder and CEO of Pymetrics, explains how her website is helping people find their dream jobs. Pymetrics uses A.I. and machine learning to match people with jobs.
Amazon is joining forces with Berkshire Hathaway and JPMorgan Chase to bring their employees better and cheaper healthcare. And Apple is reportedly slashing production of its iPhone X due to waning demand.
