FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Bitcoin could face its worst monthly decline in January. Entrepreneur and original "Shark" Kevin Harrington shares his outlook for cryptocurrency, and how he thinks it could transform retail.
There's a spotlight on Facebook as the social media giant reports earnings Wednesday. The company faces increasing scrutiny over fake news on its platform. Flipboard CEO Mike McCue explains the lessons he thinks Facebook needs to learn from journalism.
Stormy Daniels stopped by "Jimmy Kimmel Live" after President Donald Trump's first State of the Union address. Spotify is testing a new app in Australia that's similar to Pandora. The Young Turks CEO Cenk Uygur joins Cheddar to discuss his network's new partnership with Dan Rather. Plus, we talk to stars from "Total Divas" about the reality show's milestone 100th episode.
The stock market is recovering from a volatile few days, but will the surge last or will we see another downward spiral? We fact-check President Trump's State of the Union address. The war between AMC Theaters and MoviePass is heating up. Plus, it's our weekly Your Cheddar show, bringing you the best financial tips.
Ben Leber, former NFL star linebacker for the Minnesota Vikings, and Nate Bauer, Best Buy's Geek Squad Chief Inspector, give their tips for making your sunday super.
Jennifer Brockington, Senior Director of Consumer Marketing Strategy at Ally joins Alyssa Smith at CES to talk about Ally's big plans for the big game!
The Washington Post broke the story that GPS tracking and fitness company Strava had revealed the locations of secret U.S. Military bases. Now, Rosie Spinks, reporter at Quartz, joins Cheddar to explain how and why she has been focusing on the privacy issues around Strava since this summer.
Blockchain technology is most commonly associated with Bitcoin and other cryptocurrencies. But the technology can and is being used to protect and secure processes in other industries.
Earlier this month Facebook announced they would be adjusting their media and news strategy to give preference to reliable news sources. This has since resulted in fire from media moguls and another announcement from Facebook that they would be giving preference to local news sources.
Vimeo coming off a big year of changes in 2017. The company's CEO Anjali Sud explains how these changes are driving growth for the company. A look at the business of marijuana on Cheddar's Cannabiz. The New York Times released an investigative piece on the dark world of buying followers and bots for social media fame and recognition. Facebook faces calls to remove its messenger app for kids. The Dow closed today down more than 300 points. The major dip occurred on the same day as President Trump's first State of the Union address.
