FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Heart disease is the leading cause of death among men and women in the United States, but it's also the most preventable. Family Circle's Lynya Floyd joins Cheddar to mark healthy heart month with some helpful tech hacks.
The Hive co-hosts Kristen Scholer and Jon Kelly discuss the top 5 hottest stories in tech and politics. From Melania Trump's appearance at the State of the Union to Mark Zuckerberg's play for local news, The Hive has the latest news you need to know.
People are spending less time on Facebook, according to the company's latest earnings report. Twitter doubles the number of users who interacted with Russian-linked trolls. And eBay is parting ways with longtime partner PayPal in favor of Dutch payment processing company Adyen. Plus, we bring you a full hour on the Business of Sports heading into Super Bowl weekend.
Mike Heller and David Spencer, co-founders of Talent Resources Sports, talk about how their company matches major brands such as Rolling Stone and Playboy with some of the biggest celebrities to create a star-studded party.
Emily Bary, reporter for MarketWatch, gives us her thoughts on Facebook's latest earnings report that saw earnings per share beat, but daily users on the platform drop because of a shift away from viral videos.
People are spending less time on Facebook, according to the company's earnings report. And eBay is parting ways with longtime partner PayPal in favor of Dutch payment processing company Adyen.
Facebook and Microsoft release earnings. The Dow wraps its best month since March 2016. Rep. Trey Gowdy (R-SC) announced Wednesday he will not seek reelection. Bitcoin could face its worst monthly decline in January. Entrepreneur and original "Shark" Kevin Harrington shares his outlook for cryptocurrency, and how he thinks it could transform retail.
The director of the CDC resigned Wednesday after reports saying she purchased shares in a tobacco company. Spotify is testing a new app in Australia that sounds a lot like Pandora.
Current thinks you should be using blockchain and crypto to listen to your favorite songs. The music streaming platform will aggregate popular music services to one platform.
Facebook and Microsoft released earnings after the Closing Bell today. The two tech companies beat expectations for both revenue and earnings per share.
