FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Apple's revenue grew considerably during the most recent quarter but iPhone sales were down. There was good news and bad news in the earnings report for Alphabet, the parent company of Google. And Amazon soared past Wall Street expectations thanks to strong holiday sales. We dive into these earnings reports with Gene Munster, Managing Partner at Loup Ventures. Plus, Cheddar's CEO Jon Steinberg talks to veteran newsman Dan Rather about his new partnership with The Young Turks.
The Innovation Shares NextGen Protocol ETF "KOIN" will be the first to use artificial intelligence to identify and invest in blockchain innovators. Matt Markiewicz, Managing Director at Innovation Shares, explained how the company leverages the emerging technology for portfolio management.
Michael Simon, staff writer for PCWorld, discusses Samsung's recent earnings report. The company hopes to expand growth in the year ahead with its Bixby service and foldable phones.
Apple, Amazon, and Alphabet all report earnings after the bell. San Francisco announced this week the city is wiping out Marijuana convictions dating back to 1975. Bitcoin plummeted below the $9,000 mark on Thursday. PPG's 2018 Color of the Year is "Black Flame"
All eyes were on Apple after the bell. Earnings came in just after 4:30 pm and the technology company beat on both revenue and earnings per share.
Iconic music producer Quincy Jones is lending his expertise to a new index, the Quincy 100 Index. The fund is made up of 100 companies will focus entirely on music streaming companies and businesses.
This week Mitipi launched a Kickstarter campaign for its virtual roommate device "Kevin." In just 19 hours the company met its goal of $50,000 in funding. Mitipi's Founder and CEO Julian Stylianou explains why he thinks this device will reinvent smart home technology, and security.
Bitcoin plummeted below the $9,000 mark on Thursday. This drop marks a two-month low for the cryptocurrency. Autonomous Partners Managing Director Arianna Simpson explains her bullish outlook on Bitcoin.
Facebook reveals users are spending less time on the platform. Americans are spending big on their pets this Valentine's Day. Dr. Travis Stork from "The Doctors" stops by to explain how you can eat healthier without breaking the bank. Plus, Family Circle gives advice on how to use tech to promote heart health.
Ian Logan was one of the first employees at Airbnb, eventually becoming the company's Director of Engineering. Now, he's taking the lessons he learned there to build a new start-up called Drop.
