FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Money is often a leading source of conflict for couples due to a fear of financial communication. That is why John Hancock is out with a new app to help ease the communication and planning around saving and spending money.
Influential matches brands with social media influencers on Facebook, Instagram, Twitter, Snapchat, and YouTube. The tech platform uses IBM Watson, artificial intelligence, and machine learning to strategically pair the two.
Udacity recently announced it is accepting applications for a flying car nanodegree program. David Silver, Head of Self-Driving Cars at the company, explains how Udacity's programs are tackling the fierce competition for talent in this space.
Foreign governments are reportedly skirting international sanctions through the use of cryptocurrency. Axios' reporter Shannon Vavra explains the dangers of this digital currency, and challenges facing regulators.
It's been a rough week for Bitcoin. The cryptocurrency dropped below $8,000 on Friday, marking the third biggest drop over a five-year span. Bitcoin developer Jimmy Songs explains why he remains bullish.
It's not easy looking for product recommendations online. Swearby Founder and CEO Kate Foster Lengyel joins Cheddar to discuss how her app-based platform lets consumers hear from honest enthusiasts rather than paid bloggers.
"Altered Carbon" on Netflix is about a prisoner who returns to life in a new body after 250 years on ice...but he doesn't return to earth as we know it. Technology has taken over and human consciousness how resides in a chip. Tim Stenovec sits down with castmembers Joel Kinnaman, Martha Higareda, and James Purefoy to discuss their relationships with technology and what they want people to take away from the new series.
Apple's revenue grew considerably during the most recent quarter but iPhone sales were down. And Amazon soared past Wall Street expectations in its latest earnings report.
Cheddar's Jon Steinberg caught up with legendary newsman Dan Rather to discuss why he's chosen to work with the Young Turks for his new digital news series.
Waymo, Alphabet's autonomous driving wing, is taking Uber to court over allegations that former employee Anthony Levandowski stole trade secrets when he joined Uber. Aarian Marshall, staff writer for Wired Transportation, is covering the case.
