FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
SpaceX is planning to launch its Falcon Heavy rocket Tuesday. CEO Elon Musk tweeted Sunday night it "remains go." If it is successful it will be the biggest, and most powerful rocket to go into space over thirty years. Phil Plait, author of The Bad Astronomy blog, explains challenges facing Tuesday's lift-off.
In this episode of Generation Trader, sponsored by E*TRADE, Cheddar's Hope King and Baker Machado take a look at this year's Super Bowl. We explore the top advertising moments, and how companies are using this opportunity to captivate consumers.
Technology stocks are one factor driving Dow Jones Industrials down to the largest intra-day point drop in history. Tom's Guide Editor-In-Chief Mark Spoonauer explains the factors he sees contributing to this volatility.
Dow Jones industrials fell more than 1,500 points on Monday. This marked the largest single-day point drop in history. Melissa Armo, Owner of The Stock Swoosh, explains her outlook on the market amid this volatility.
Apple Music is on track to outpace Spotify in the U.S. We dive into what's behind the latest ups and downs in the stock market. Sean Black, co-founder and CEO of Knock, tells Cheddar about his plans to take his company public in 2020. Plus, we break down the Super Bowl advertising wins and losses.
Will Goodman, managing editor at Rockets are Cool, discusses the upcoming launch of SpaceX's Falcon Heavy, considered by many to be the world's most powerful rocket.
Hector Andres Pacheco discusses the tax overhaul that caused some corporations to pay steep one-time charges. We discuss the overall benefit tax reform will have on the long-term and how businesses are using it to grow.
Matt Swider from TechRadar discusses the latest issues for Apple. The company is acknowledging problems with the iPhone X and the iPhone 7.
Cheddar's "The Crypto Craze" covers the latest trends, and news in the space. This was one of the worst weeks for Bitcoin, which fell below $8,000. Cheddar's Baker Machado and Brad Smith break down the factors driving volatility and the state of regulation in this space.
It's been a rough week for Bitcoin. The cryptocurrency dropped below $8,000 on Friday, marking the third biggest drop over a five-year span. Foreign governments are reportedly skirting international sanctions through the use of cryptocurrency. The Dow closed down around 670 points, the biggest drop in two years.
