FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
After years of anticipation, SpaceX is supposed to launch its first ever Falcon Heavy rocket today, but strong winds could put a dent in the company's plans. Mary Beth Griggs from Popular Science explains what's causing the delay.
The stock market seems to bounce back slightly following the biggest one-day drop ever recorded for the Dow and S&P 500. The Falcon Heavy is finally scheduled to launch today. Lululemon's CEO is resigning. Plus, it's our weekly trading show, The Long and the Short.
Ben Anderson, CEO and co-founder of Amino Apps, discusses the growth of his company and the app's impressive user statistics. Amino Apps allows users to create an online community dedicated to one topic.
Hanneke Weitering, staff writer for Space.com, breaks down what could go wrong or right during SpaceX's Falcon Heavy launch. The company is planning on launching the rocket from the Kennedy Space Center Tuesday after years of delay.
The Olympics draws millions of people around the globe but it also attracts a higher risk of a cybersecurity attack. Travis Farral, Director of Security Strategy at Anomali, joins Cheddar to discuss certain risks to atheletes and tourists traveling to PyeongChang, SOuth Korea.
Markets whipsaw in early trading, a day after the Dow recorded its biggest daily point drop in history. We talk about what's driving the markets, preview earnings from Snap & Disney after the bell, and hear from the CEO of 1-800-Flowers.
Snap and Disney report earnings after the bell Tuesday and both companies have a lot to talk about. Chris Versace, Chief Investment Officer at Tematica Research and John Petrides, Managing Director & Portfolio Manager at Point View Wealth Management join The Long and The Short to discuss what they expect from each company's call.
Apple Music is on track to overtake Spotify. In our weekly Grab & Go segment, we preview earnings reports from Twitter, Snap, and Tesla.
Dow Jones industrials fell more than 1,500 points on Monday. This marked the largest single-day point drop in history. SpaceX planning to launch its Falcon Heavy rocket Tuesday. Bitcoin dives under $7,000 for the first time since November. The Super Bowl sees its lowest rating since 2009, down 7% from 2017.
Platterz uses artificial intelligence to make office catering easier. The tech platform just closed their Series A funding round and raised $15 million.
