FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
After two straight days of sell-offs, the major indexes waffled on Wall Street Tuesday. Space X's Falcon Heavy launched into space Tuesday afternoon. Disney, Chipotle and Snap report earnings.
Cheddar's Cannabiz explores the latest trends, and businesses looking to capitalize on the growing cannabis market. Cheddar's Baker Machado and Brad Smith speak with investors, business leaders, and legislators in this episode.
Agricultural technology company VividGro announced Tuesday it has acquired a home grow marijuana app. The company's President David Friedman explains how this acquisition is helping VividGro expand its footprint in the horticulture industry especially for weed.
GalaPro is bringing technology to the theater space. The company has launched a mobile app that does closed-captioning from any phone in the theater and is officially in the Shubert Theaters in NYC.
SpaceX has officially launched the Falcon Heavy. This is the world's most powerful rocket and the launch captivated many around the world.
Private equity firm Privateer Holdings is looking to pioneer the future of the legal cannabis industry. The company closed a $100 Million funding round in January to further its investment in cannabis start-ups. Privateer Holdings CEO Brendan Kennedy describes how the company is planning to use this new surge in funding.
Space X's Falcon Heavy launched into space Tuesday afternoon. Teslarati's launch photographer Tom Cross set the scene from the launch site.
Snap reports earnings after the Closing Bell Tuesday. CFRA's Director of Equity Research Scott Kessler explains his predictions for the social media company's quarterly report.
After two straight days of sell-offs, the major indexes waffled on Wall Street Tuesday. Axios Business Editor Dan Primack explains the factors potentially driving this market volatility.
This Changes Things: Advice for the executives and leaders of tomorrow, brought to you by American Express OPEN. On Between Bells: Falcon Heavy launch, Olympic preview, and more. With Bacardi, FHM, and Entrepreneur.
