FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Sutian Dong, partner at Female Founders Fund, discusses the company's investment in female-led businesses and some of the struggles women face when seeking venture capital funding.
A lot of startups and businesses pride themselves on a culture of transparency and efficiency, but achieving high levels of both can often be difficult. That is why Monday.com is working to take the effort out by introducing a singular platform for work and product management.
For 2018, some business leaders fear that the greatest innovations could also prove to be the greatest threats to current business models. Protiviti recelently released a report of the top risks for 2018 based off of a survey of more than 700 c-suite executives and board members.
Tesla reported earnings after the bell today. The company beat on EPS with $-3.04 versus estimates of $-3.12 and met on revenue with $3.29 billion.
Tesla reports earnings after the Closing Bell Wednesday. Wall Street expects about $3.28 Billion in quarterly revenue and earnings per share loss of $3.12. The report comes on the heels of a major milestone for Elon Musk's other company SpaceX.
For this week's Keep Reinventing segment brought to you by HP, we look at how the company is inspiring the next generation of female leaders in technology. Cheddar's Kristen Scholer speaks with Emily Ketchen, Regional Head of Marketing of the Americas at HP.
SpaceX launched its Falcon Heavy rocket Tuesday, making history by sending the largest rocket into space since 1975. CEO Elon Musk tweeting in response to President Trump, "An exciting future lies ahead." Mashable's Deputy Science Editor Miriam Kramer explains what the scene was like on the ground at Cape Canaveral, FL.
Tesla reports earnings after the Closing Bell Wednesday. Wall Street expects about $3.28 Billion in quarterly revenue, and earnings per share loss of $3.12. The report comes on the heels of a major milestone for Elon Musk's other company SpaceX. CFRA Research's Efraim Levy shares what he is watching for in this report.
Radios may be a relic of the past, but audio technology is anything but outdated. In this week's Volvo Tech Drive the Founder and CEO of Aaptiv explains how his company is using audio to change the way the world works out.
Christian Prenzler, VP of business development of Teslarati, has faith that Elon Musk will eventually start producing and delivering the number of Tesla vehicles the company keeps promising.
