FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Lee Billings, space and physics editor for Scientific American, discusses the financials behind the Falcon Heavy. SpaceX successfully launched the rocket from Kennedy Space Center earlier this week.
Digital innovation is progressing at a rapid clip, and finance companies are placing a strong emphasis on integrating technology into their products and services. Alice Milligan, Chief Customer and Digital Experience Officer at Citi, joined us to discuss how Citi is keeping up with the fast pace of digital innovation.
PayPal is a pioneer in the fintech revolution, pushing boundaries in the new era of finance. Louise Pentland, EVP, Chief Business Affairs and Legal Officer at PayPal, was with us to discuss how the company is disrupting the industry and building an inclusive culture.
Cheddar is dedicating the day to celebrating women, and we're calling it "Chedher"! We have special co-hosts and interviews from women in sports, tech, business, politics and more.
Hope King welcomes special co-hosts Alicia Quarles and Tanzina Vega.
Onshape is a modern CAD system that lets engineers focus on doing their best work. Onshape founder and CEO Jon Hirschtick sits down with Alyssa Julya Smith in Los Angeles to talk about how he is revolutionizing the industry and creating streamline processes for engineers.
Michel Feaster dropped out of Harvard and started working at a convenience store. Now, the entrepreneur is the CEO of Usermind, a startup that has raised $45 million.
The gender gap in the workforce is even more noticeable when you look at careers in science, technology, engineering, and math. Inhi Cho Suh, GM of Watson Customer Engagement at IBM and Laura Bilazarian, Founder and CEO of Teamable, explain how companies can do a better job recruiting and growing women leaders in technology roles.
There's a huge gender gap in the technology sector. AT&T's Regional President for the North East Marissa Shorenstein explains how AT&T is working to close this gap for women in this industry.
Today we bring you #ChedHER: a day full of live programming celebrating women who are changing the game. In each hour, we'll focus on a different theme and introduce a new guest co-host. In Opening Bell, we focus on women in business and finance and then on women entrepreneurs. Anjali Kumar, Cheddar's Chief People Officer and General Counsel, kicks off the day's coverage with Kristen Scholer. We hear from Dia Simms, president of Combs Enterprises, about how she climbed the ladder and got to where she is today. We also talk to Whitney Casey, founder of the women's tech start-up Finery.
Even as the #MeToo movement spreads to Silicon Valley, the disparity in venture capital funding by gender continues to be an issue. But that didn't stop Finery founder and CEO Whitney Casey from closing a $5 million dollar round of funding.
