FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
As malls continue to lose foot traffic, the question of how retail can keep up is on the top of many industry leaders' minds. George Arison is the CEO and Founder of Shift joins Cheddar to give his take.
Feed.fm uses music to connect brands with clients. The tech company creates playlists of music that seamlessly connect to their clients' technology and apps.
The Securities Exchange Commission announced on Friday it will make cryptocurrency and initial coin offerings a top priority. Earlier this week crypto traders got an unexpected bit of hope
when the chairman of the SEC testified in front of the Senate Banking Committee and said cryptocurrency shouldn't be dismissed. Peter J. Ferrara, policy analyst and Senior Fellow for Legal Affairs at The Heartland Institute joins The Crypto Craze to discuss what this means for crypto traders.
Recently the S.E.C. stated it wants to have more of a role in the regulation of cryptocurrency. Tom Smith, Associate Professor at Emory University's Goizueta Business School, joins The Crypto Craze to discuss what that means for crypto traders and more!
The Battle Royale boom is taking over the gaming world. Rooster Teeth's Ashley Jenkins joins Cheddar to break down the massive success of "Fortnite" and "PlayerUnknown's Battlegrounds."
Uber settled its lawsuit with Alphabet's self-driving car unit Waymo Friday morning. Plus, the government ends its second shutdown in less than a month.
Andrew Hawkins, transportation reporter for The Verge, explores the latest developments in the Waymo vs. Uber trial. Cheddar spoke to him just minutes before a settlement was reached between the two companies.
Your Future Home hosts Baker Machado and Hope King discuss the latest news in real estate, interior design and home buying!
Billy Gallagher, author of 'How to Turn Down a Billion Dollars: The Snapchat Story," sits down with Cheddar's Alex Heath to discuss the book that looks at how the company was founded.
It's been a wild week for the stock markets. The Dow plunged below 1,000 points for the second time ever on Thursday. Amazon is taking on UPS and FedEx, announcing a new delivery service geared towards businesses. Congress agreed on a spending bill after a brief government shutdown overnight. Snapchat is starting to show signs of recovery after a disappointing few quarters. Cheddar senior reporter Alex Heath sits down with Billy Gallagher, author of the new book "How to Turn Down a Billion Dollars: The Snapchat Story," to see what lies ahead for the company.
