FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Rob Verger, assistant tech editor at Popular Science, discusses SpaceX's successful launch of the Falcon Heavy rocket that propelled Elon Musk's red Tesla Roadster into orbit.
Bill and Melinda Gates weigh in on the Trump administration in their annual letter. Under Armour saw a 47% surge in international sales last quarter.
Erin Egan, Vice President of U.S. Public Policy and Chief Privacy Officer at Facebook, discusses ways users can protect their data on the social network.
Michael Nunez, deputy tech editor at Mashable.com, discusses recent reports that Amazon will layoff hundreds of employees from its consumer retail business.
Many people associate blockchain technology with trading cryptocurrency, but that's not all it can be used for. Businesses of all sizes are integrating it into their workflow. Gene Marks, CPA and Washington Post Business Columnist and Rob Marvin, Associate Features Editor at PC Mag join This Changes Things to discuss the applications of the technology.
In today's episode of This Changes Things hosts Baker Machado and Hope King bring you the top stories in business and tech, starting with Amazon's goal to take over the shipping industry.
Cybersecurity has been a hot topic in America over the past year. With more and more hacks going public, what role does the government play in creating regulation? Megan Stifel, Senior Fellow at Atlantic Council and former Cybersecurity Policy Adviser at the White House National Security Council joins Cheddar to discuss the relationship between Washington DC and cybersecurity.
Erin Egan, Facebook's Chief Privacy Officer and VP of U.S. Public Policy, says the company wants the ads users see to be "meaningful" to them.
One of the biggest global consumers goods companies, Unilever, is threatening to stop advertising on digital platforms like Facebook and Google if the companies don't clean up their acts. Snap's Vice President of sales has left the company. A new report finds Facebook is losing a younger audience. Dow closed up 400 points after the most volatile week in two years.
Seven Dreamers has created a robot that folds your clothes for you. The Laundroid can help eliminate the annoying process of folding from your life, but it comes at a steep price.
