FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Congressman Thomas Massie (R-Kentucky) lives completely off the power grid. His house runs completely by renewable energy. As a libertarian, the congressman says a more independent America would be a more prosperous America.
Sara Blakely, founder of Spanx, speaks with Cheddar's Kristen Scholer at the Goldman Sachs 10,000 Small Businesses Summit. Blakely talks about her success and shares her advice for young entrepreneurs.
Taylor Lorenz, technology reporter at The Daily Beast, discusses Snapchat's new app redesign sparking fierce criticism from teens.
Lloyd Blankfein, CEO and chairman of Goldman Sachs, says a lot of the chatter around cryptocurrencies is "hype." He expresses concerns over the volatility and its vulnerability to theft or hacking. But, he points out, there are instances where he's been wrong before.
Chipotle announces a new CEO. Dominos and Tinder and teaming up for Valentine's Day. The Director of National Intelligence sounds the alarm on Russia and the midterms elections. Sarah Kauss is the CEO of water bottle company S'well. Her small idea has turned into one of the most successful female-run businesses. Legal technology platform CannaRegs is on a mission to make sense of the legal landscape of marijuana for stakeholders in this growing space. Vermont Governor Phil Scott is asking legislators in his state to speed up equal pay legislation.
Cheddar's CannaBiz explores the latest trends, and news in this expanding market of recreational, and medicinal marijuana. Cheddar's Hope King and Baker Machado speak with start-up founders about how they are capitalizing on cannabis.
Vermont Governor Phil Scott is asking legislators in his state to speed up equal pay legislation. The Governor citing closing the wage gap would reduce Vermont's poverty rate by 57 percent, and add $1 billion to its economy. Joan Goldstein, Commissioner of the Vermont Department of Economic Development, and Lisa Groeneveld, Co-Owner of Logic Supply, explain how the state is recruiting more tech hubs to Vermont.
Sensi Products recently underwent a complete redesign to make the transition to solely medical marijuana edibles to consumer products for recreational use. The company's co-founder Lisa Tollner explains how her company made this switch, and her outlook for this expanding market in California.
Legal technology platform CannaRegs is on a mission to make sense of the legal landscape of marijuana for stakeholders in this growing space. The company's founder and CEO Amanda Ostrowitz explains the regulatory landscape for marijuana, and why she was inspired to launch this start-up.
In their annual letter, Bill and Melinda Gates share their thoughts on the Trump administration and social media's growing influence. Under Armour saw a 47% surge in international sales last quarter. Facebook's VP of U.S. Public Policy and Chief Privacy Officer joins Cheddar to discuss the importance of doing regular privacy check-ups. Ty Pennington and Amanda Brinkman, co-hosts of the show "Small Business Revolution - Main Street," tell us what to expect from the upcoming third season.
