FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Daily Beast Reporter Taylor Lorenz talks about teens revolting against the new design and whether the changes will attract enough older users to make up for the drop.
Popular dating sites and apps widely collect information from their users for match-making are also deploying that info for advertising. Axios Technology Reporter David McCabe explains what this means for data security and protection.
For this week's Keep Reinventing segment brought to you by HP we are taking a look at a new product that upgrades the way people capture selfies. Hypno's Eye is a handheld, selfie ball which can be tossed into a crowd. Hypno Co-Founder Champ Bennett explains how this product is reinventing the selfie game.
Uber Eats makes ordering food just as easy as ordering a car. The food delivery service is out with a brand new survey that reveals the weird and wacky eating habits of Americans with its "How America Eats" survey.
After losing his father as a young kid, John Brandon knew he wanted to help little kids find positive male role models in their lives. MyManny is a nanny service that pairs families with male babysitters who both help care for the kids as well as serve as a strong male role model.
Once considered taboo, sex toys are now becoming a mainstay in pop culture. Shows like "Broad City," and films like "Fifty Shades Of Grey," have increased cultural awareness and acceptance of sex toys. Now the adult toy industry is cashing in.
Rep. Thomas Massie (R-KY) went on the hunt for a battery from a broken-down Tesla Model S which he is now using to power his home. He says his family's first question was whether they'd still have air conditioning!
Goldman Sachs CEO and Chairman Lloyd Blankfein sat down with Kristen Scholer for a wide-ranging interview. Netflix signed a huge deal with star producer Ryan Murphy. Uber scaled back its losses in the last quarter. Plus, we talk about how Snapchat's redesign has drawn sharp critcism from its younger users.
Standing out in a crowded job market isn't easy. Chuck Edward, Head of Global Talent Acquisition at Microsoft, joined us to share how job candidates can rise up the resume ranks and impress employers.
Bram De Haas, author at Seeking Alpha, discusses his idea of the month: NXP Semiconductors. He also weighs in on Qualcomm's bid for the company.
