FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
As of the last census women made up just over 25% of the STEM workforce. Mars, Incorporated is one company that is working to change that.
eHarmony uses top technologies like machine learning to create matches and potential dates for users based on a compatibility questionnaire. Alyssa Julya Smith went to the company's headquarters in Los Angeles to chat with head of engineering Prateek Jain to find out how the company does it and what sets eHarmony apart from other dating sites.
Have you spent hundreds of dollars on skin care products only to find yourself wondering if they're actually doing anything? Well you're not alone. Sarah Eggenberger, Editor-at-Large at NewBeauty, shares the magazine's guide to navigating the products on the anti-aging market.
Superdate is a dating app that will pay its users in cryptocurrency to engage and go on dates. The company has announced an ICO for SuperdateCoin.
BetaWorks, a start-up platform responsible for internet companies such as Giphy, is introducing a brand new business. BetaWorks Studios, a membership club for builders, is offering entrepreneurs and creatives the space to work on their projects. John Borthwick, CEO of BetaWorks, and Daphne Kwon, BetaWorks Studios COO and President, joined us to break down the companies new venture.
Market research firm Kalorama Information estimates the consumer market for genetic health testing could triple by 2022. 23andMe's Director of Product Science Shirley Wu explains how the testing company is differentiating itself in this growing market.
Facebook is teaming up with organizations such as Lyft to make it easier to help people during a crisis. Now these companies can provide critical information, and services directly on the Community Help page. Lyft's Head of Social Impact Mike Masserman and Facebook's Social Good Product Lead Asha Sharma explain how this new integration works.
On today's episode of VF Hive Kristen Scholer and Jon Kelly discuss the Parkland, Fla. shooting, John Kelly's future and Evan Spiegel's redesign.
It turns out you can teach an old company new tricks. PwC launched a new 'digital fitness app' to help employees test their knowledge of emerging technologies. Tom Puthiyamadam, Digital Global Leader at PwC, was with us to explain why the company is placing such an emphasis on digital fitness.
SAP and Badgley Mischka debuted a first-of-its-kind app, the Badgley Mischka Runway mobile app by SAP, that integrates technology into the designers' Fall 2018 Collection. Alicia Tillman, Global Chief Marketing Officer at SAP, was with us to explain the impact of the innovation for the business of fashion.
